What Is Google Search Console? Google Search Console (GSC)  is one of the most powerful, and often most overlooked free tools every website owner should use. It’s Google’s direct line to you as a site owner, providing valuable insights into how your site performs in search results. At Work.Travel.Invest , we consider GSC a must-have  for every website we design and manage, because it’s where real, actionable SEO data lives and is why Google Search Console Is Critical for Your