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Why Gmail is the Perfect Choice for Small Businesses and How to Maximize Google Workspace


New small business celebrating being open for business.

As a digital marketing agency, we understand the importance of choosing the right email and collaboration platform for your small business. Gmail is a popular choice for many small businesses because it offers an all-in-one solution with Google Workspace. In this blog post, we'll guide you through the process of creating a Gmail account for your business, discuss the advantages of Gmail over Microsoft 365, and show you how to maximize the benefits of Google Workspace. Plus, we'll compare the features of the Business Starter, Business Standard, and Business Plus plans to help you make the right choice for your needs.


Creating a Gmail Account for Your Business

  1. Go to the Google Workspace signup page located here (please note, this is a referral link as we are a referrer of Google and may earn a commission at no additional cost to you).

  2. Choose your desired plan (you'll find a comparison table below)

  3. Enter your business name and the number of employees

  4. Provide your contact information and choose a domain name

  5. Set up your Gmail account and start using Google Workspace

Gmail vs. Microsoft 365 for Small Businesses

  1. Cost: Gmail is more affordable and offers flexible pricing plans

  2. Integration: Seamless integration with other Google services

  3. Collaboration: Google Workspace provides real-time collaboration tools

  4. Scalability: Easily scale your business with Google Workspace

  5. User-friendly interface: Gmail is known for its simple and intuitive design

Maximizing the Benefits of Google Workspace

  1. Utilize Google Drive for file storage and sharing

  2. Collaborate in real-time with Google Docs, Sheets, and Slides

  3. Schedule and manage appointments with Google Calendar

  4. Stay connected with team members through Google Chat and Meet

  5. Automate tasks and workflows with Google Apps Script

Comparing Google Workspace Plans


Gmail suite of services tabled breakdown

Gmail and Google Workspace provide an affordable, user-friendly, and scalable solution for small businesses. With an extensive range of collaboration tools and seamless integration with other Google services, it's no wonder that many businesses choose Gmail over Microsoft 365. To get started with Google Workspace for your business, use our referral link here to sign up for the Business Starter, Business Standard, or Business Plus plan today.


If you have any questions, are starting a new business and would like to engage Work Travel Invest with Website Design, SEO, Site management, and so much more our team is here for your business every step of the way as little or as much as you need.

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