How to Create a Blog in Wix and Optimize It for SEO

Blogging isn’t about posting often. It’s about publishing content that gets found, answers real questions, and supports your business over time.

Wix gives you the tools to run a solid blog, but SEO only works when the blog is set up correctly from the start. This guide walks through how to create a blog in Wix and optimize it so search engines and real people can actually find and use it.

Who This Guide Is For

This guide is for business owners and teams using Wix who want to:

• Add a blog to their website

• Improve SEO visibility

• Publish useful, evergreen content

• Avoid common setup mistakes

You don’t need technical experience. You do need a clear setup.

Step 1. Add the Wix Blog to Your Site

Before writing anything, the blog feature needs to be installed properly.

How to add the blog

From your Wix dashboard:

1. Open your site editor

2. Click Add Apps

3. Search for Wix Blog

4. Click Add to Site

Wix automatically creates:

• A blog feed page

• A post page template

• A blog dashboard in your site admin

Why this matters

These pages are what Google indexes. If the blog app isn’t installed correctly, posts may not appear in search at all.

Step 2. Configure Blog Settings Before Publishing

Most SEO issues start in settings, not content.

Key settings to review

From your Wix dashboard:

• Go to Blog → Settings

Check the following:

• Blog posts are set to Public

• Post URLs are enabled

• Categories are enabled (optional but recommended)

• Comments are off unless you plan to manage them

Why this matters

SEO depends on clean URLs and indexable pages. Default settings are often fine, but they should be reviewed before publishing anything.

Step 3. Create Your First Blog Post in Wix

Now you’re ready to create content.

How to create a post

1. Go to Blog → Create New Post

2. Add your title

3. Write your content in the editor

4. Save as a draft first

Avoid publishing until SEO settings are complete.

Step 4. Optimize Each Blog Post for SEO

This is where most Wix blogs fall short.

Set the SEO title and description

Inside the blog editor:

• Click Settings

• Open the SEO tab

Set:

• SEO title (clear and descriptive)

• Meta description (summarize the post, encourage clicks)

Example:

• Title: How to Create a Blog in Wix and Optimize It for SEO

• Description: Step-by-step guide to setting up a Wix blog and optimizing posts for search visibility and long-term traffic.

Customize the URL slug

Edit the URL to be:

• Short

• Descriptive

• Keyword-focused

Avoid:

• Dates

• Random numbers

• Filler words

Good example:/create-blog-wix-seo

Step 5. Structure Blog Content for Search and Readability

Search engines and readers want the same thing: clarity.

Use headings correctly

• One H1 (the post title)

• Use H2s for main sections

• Use H3s for sub-sections

Avoid skipping heading levels.

Keep paragraphs readable

• 2–4 sentences per paragraph

• Use bullet points where helpful

• Break up long sections

This improves engagement and scan-ability.

Step 6. Add Images the Right Way

Images help engagement, but they can hurt performance if done wrong.

Best practices

• Use screenshots or relevant visuals

• Compress images before uploading

• Name files descriptively

• Add alt text for every image

Alt text should describe the image, not stuff keywords.

Step 7. Assign Categories (Optional but Helpful)

Categories help organize content and improve internal linking.

When to use categories

Use them if:

• You plan to publish regularly

• You have multiple topics

• You want cleaner navigation

Avoid creating too many categories early.

Step 8. Publish and Submit to Google

Once the post is ready:

Publish the post

• Double-check SEO settings

• Confirm mobile layout

• Publish the post

Make sure Google can find it

If Search Console is connected:

• Google will find it automatically

• New posts usually index within days

If not:

• Submit your sitemap manually

Common Mistakes to Avoid

• Publishing without SEO titles and descriptions

• Leaving default URLs

• Writing short, thin content

• Not adding internal links

• Ignoring mobile formatting

These mistakes limit visibility no matter how good the writing is.

How Often Should You Blog?

Consistency matters more than frequency.

For most businesses:

• 1–2 quality posts per month is enough

• Focus on evergreen how-to content

• Update posts instead of constantly creating new ones

Final Thought

A Wix blog can be a powerful SEO tool when it’s set up intentionally. The platform handles the technical side, but structure, clarity, and optimization are still your responsibility.

When blogging is done right, it compounds. One good post can bring traffic for years.

Practical Next Steps

• Add the Wix Blog app

• Configure blog settings

• Publish your first optimized post

• Create a short list of future topics

• Update posts as your business evolves